Daniel San Martin
About

I help founders turn chaos into clarity, and ideas into execution.

Most advisors sit on the outside and tell you what to do. I get inside your business, learn how it actually works, and drive execution with you.

Daniel San Martin
In one sentence

I work alongside founders as their Fractional Integrator, connecting strategy, operations, and people so the things that actually matter start moving forward, instead of getting pushed to next quarter.

Daniel facilitating a group session
How I got here

From the outside in, to the inside out.

I've spent over a decade in strategy, growth, and operations roles across the Asia-Pacific region. Big corporate environments, smaller founder-led businesses, and everything in between.

What I kept noticing was that the pattern was the same regardless of size: the teams that moved well had someone connecting strategy to operations to people. The ones that didn't were stuck, usually with one person holding it all together by force of will.

That's the problem I got drawn to. Not advising from the outside, but getting inside a business, understanding how it actually runs, and working alongside the founder to drive the things that matter.

The work

What it's like to work with me.

Real change doesn't happen in a one-off workshop or a monthly check-in. It happens when someone is in it with you, consistently, seeing the whole picture.

Not a coach

No abstract advice with you left to figure out the implementation.

Not a consultant

No 50-page report and a wave goodbye.

Weekly cadence

Weekly sessions with async support between. We work in 90-day cycles: set priorities, execute, review.

In the room

I sit in the conversations that matter. I help you make the decisions you've been putting off, and hold the line on execution so things actually move.

Background

A short version of where I've been.

A decade of getting close to how growing businesses actually run. Here's the shape of it.

01

Over a decade in strategy, operations, and growth across APAC and the US.

02

1,200+ hours of facilitation, from one-on-one guidance to groups of 40+ participants.

03

Worked with project teams, senior managers, and C-suite executives across industries.

04

Worked alongside founders at Taste Studios, Outsourcing Angel, and other founder-led businesses.

05

Based in Sydney, Australia. Work with founders across Australia, the US, and the wider region.

Want to see if we're a fit?

Let's Talk
Ready to talk?

If you're ready to take the next step, let's talk.

No pitch. No obligation. Just a conversation about your business, where you're stuck, and whether I can help.

  • You know what needs to happen, but you can't get to it
  • Every decision still runs through you, and it's draining
  • The stuff that actually matters keeps getting pushed to next quarter
Daniel San Martin in conversation